PPC Advertising What does PPC stand for in marketing? pay-per-click PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. What is Google PPC? PPC, or Pay Per Click, is pretty simple: Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. … The search engine is then paid every time a user clicks on the sponsored listing. AdWords & Bing ads appear above and below organic search results. What is pay per click and how does it work? In a PPC campaign, you pay Google however much you wish to have them list ads for your site at the top and right of the organic search listings. When someone clicks on your ad, you pay the current Cost Per Click (CPC) from your budget.